Fragrance: The new Trend Followed by Hotels

 Nowadays, each day a trend begins and changes after a few days. Do you know the hotel industry is also following the trend, whether it is in Mumbai or Delhi, and using scent marketing or fragrance to boost their business turnover, instead of looking at their interior and infrastructure renovation? The scent is something that gives freshness to our lives. And also, it is proved that smell, or fragrance, is the second thing that attracts people so much. This will help you to enhance the traveler’s experience; they will stay there for a long time.

Here are some facts related to scent marketing and its evolution in this era. If you are in this business, you just need to know how to increase your guest satisfaction. Let’s have a look;

Why do fragrances play a vital role in the hotel industry?

• It creates a first positive impression in their mind that pretends their long last experience.
• It is related to the guest's holiday memory.
• It helps to boost the guests’ consuming behavior, especially in the F&B department-related areas.
• It also impacts the travelers’ satisfaction level, especially when it comes to Housekeeping services.
• It presents an opportunity to boost the property’s revenue.

Custom fragrance for your hotels

Like never before, the hotel industry is focusing on providing a complete experience for its guests. They are paying attention to every single point, not just the casual aspects of service and design.

Perfume has become a more crucial concern for many hotels. And yes, it can create a positive or negative impression. Also, this is true; their efforts provide a completely personalized experience. Hotels can now create their unique perfumes after laying the groundwork for recognizable scent branding to provide more to their guests. It will help them reflect on their brand’s identity and values. Imagine the hotel’s original scent accompanying travelers throughout their stay. It will create unique experiences and images that increase guest satisfaction as well as their attachment to the property.

You can set up a Perfume Store to enrich the hotel’s in-house sales.

As per this modern trend, now travelers are willing to buy mementos from the hotels they have stayed in and give them a positive impression. Usually, travelers like to buy our hotel’s amenities, while more ‘peculiar’ objects, such as pillows, decorative items, or even mattresses, win their hearts. With all these things, hotels are also focusing on developing their unique fragrance. That will help you to create a unique selling point for your property. The travelers can then purchase scented candles, sticks, and even fabric fresheners infused with their original fragrance. Yes, it is advised to boost this in new hotels with a dedicated promotional plan within the property. just like special catalogs, WiFi networks, and internal TV system messages.

Wind up

Generally, the hotel provides the experience as one of the most up-to-date topics. And currently, Scent Marketing is becoming a crucial pillar for its development. Modern hoteliers are about to look at this investment as a part of their overall marketing budget, as they comprehend the ways that Scent Marketing applications within their hotels can upturn the level of guest happiness and somehow boost their additional sales (upselling).

Alongside, the travelers’ experience is improved by every single detail they live within your property. The feeling of a distinct and pleasant scent in their rooms will not only attract their attention. However, it will permanently imprint their memories of their delightful stay at your hotel.

So you must try our solution for your industry to give a unique fragrance to your guests that will help to create a long-lasting impression in their sweet memories and also help you to brand your name.