Scent Marketing Fragrance Solutions - Indian Naturals

Fragrance and flavour in India have a long history of creating fragrances and cologne. India has long given aromas and odours a high social and cultural value. With a land mass of over 3 million square kilometre and an abundance of aromatic plants and flowers, from lilies in the north to Champa in the south, and jasmine flowering practically everywhere. More than two thousand years ago, smells were collected from plants and offered as gifts in religious rituals, according to ancient records. Additional literature from more than a century ago describes the exotic, fragrant wealth of India, with frankincense trees smeared with their resin and scented with the scent of nalik woods. From early medieval times, items like sandalwood, saffron, and camphor were regarded as symbols of riches, prestige, and luxury. During that long-ago time, a successful cosmopolitan merchant traded in aromatics – their houses were infused with the intoxicating smells of oils and incense, and the significance ...

  Scent marketing has become a very powerful tool to increase a retailer's business sales. Have you ever focused on how odor entices shoppers to spend their money? The retail business has drastically changed in this century. It is something more than customer service or product quality. Nowadays, customers seek emotional experiences. Indian Naturals as a brand Indian Naturals' Kannauj-based perfumery works to make the signature scents for the customer who is looking to create a long-term memory for their customer. Pranav Kapoor, the sixth-generation perfumer running Indian Naturals, says that as consumers return to retail spaces with increasing confidence (and fewer masks as vaccination rates rise), brands, from décor to dining to destinations, are eager to entice those looking to spend their disposable incomes after more than a year indoors. The scent is one of the most powerful memory generators because it provides an instant recall of a location, whether it is a desti...