How retail brands are using scent as a marketing tool?
Scent marketing has become a very powerful tool to increase a retailer's business sales. Have you ever focused on how odor entices shoppers to spend their money? The retail business has drastically changed in this century. It is something more than customer service or product quality. Nowadays, customers seek emotional experiences. Indian Naturals as a brand Indian Naturals' Kannauj-based perfumery works to make the signature scents for the customer who is looking to create a long-term memory for their customer. Pranav Kapoor, the sixth-generation perfumer running Indian Naturals, says that as consumers return to retail spaces with increasing confidence (and fewer masks as vaccination rates rise), brands, from décor to dining to destinations, are eager to entice those looking to spend their disposable incomes after more than a year indoors. The scent is one of the most powerful memory generators because it provides an instant recall of a location, whether it is a desti