How retail brands are using scent as a marketing tool?

 Scent marketing has become a very powerful tool to increase a retailer's business sales. Have you ever focused on how odor entices shoppers to spend their money? The retail business has drastically changed in this century. It is something more than customer service or product quality. Nowadays, customers seek emotional experiences.

Indian Naturals as a brand

Indian Naturals' Kannauj-based perfumery works to make the signature scents for the customer who is looking to create a long-term memory for their customer.

Pranav Kapoor, the sixth-generation perfumer running Indian Naturals, says that as consumers return to retail spaces with increasing confidence (and fewer masks as vaccination rates rise), brands, from décor to dining to destinations, are eager to entice those looking to spend their disposable incomes after more than a year indoors. The scent is one of the most powerful memory generators because it provides an instant recall of a location, whether it is a destination or a store. Now businesses are moving towards scent marketing for great brand recall.

As part of the perfume industry, we are focusing on delivering the best to our clients. Recently, Indian Naturals launched a scented terrazzo on the occasion of the 75th Independence Day.

Stats Related to the Perfume Market

Research showed that emotionally connected customers are 52% more valuable than customers who are only satisfied with your services. Also, 75% of emotions are generated every day through scent, which makes scent marketing crucial to driving sales in-store. We must prefer that you provide emotional value to your customers, as they are looking for it. Most brands use signature scents to create a great impact on users' minds.

We feel that every business needs a crowded market to sell its products and services, whether they are lifestyle retailers or restaurants. Scent plays a vital role in making an impression and retaining brand association.

Research showed that the customers spend more time (approx. 15 minutes) in the location where the scent is dispersed. A casino demonstrated a 45% revenue increase for slot machines in scented areas and a 40% increase in dwell time versus areas without scent.

Studies show that most retail brands are moving towards an ambient scent. It is the scent present throughout a retail or service environment. In this competitive market, everyone is looking for new ways to create an irreplaceable experience. Ambient scent can help them to do the same.

Conclusion

Finally, we must suggest you invest in scent marketing to grow your retail business. Indian Naturals is continuously adding a new scent or perfume to its collection. You can choose us for your signature scent to connect well with your customers. We know somehow the flavour also matters when you choose a particular occasion, and we have a wide variety of flavoured scents you can choose from as per your requirement.

Location: Kannauj, Uttar Pradesh, India

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