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The History of Indian Fragrances and Flavours

Fragrance and flavour in India have a long history of creating fragrances and cologne. India has long given aromas and odours a high social and cultural value. With a land mass of over 3 million square kilometre and an abundance of aromatic plants and flowers, from lilies in the north to Champa in the south, and jasmine flowering practically everywhere. More than two thousand years ago, smells were collected from plants and offered as gifts in religious rituals, according to ancient records. Additional literature from more than a century ago describes the exotic, fragrant wealth of India, with frankincense trees smeared with their resin and scented with the scent of nalik woods. From early medieval times, items like sandalwood, saffron, and camphor were regarded as symbols of riches, prestige, and luxury. During that long-ago time, a successful cosmopolitan merchant traded in aromatics – their houses were infused with the intoxicating smells of oils and incense, and the significance
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How retail brands are using scent as a marketing tool?

  Scent marketing has become a very powerful tool to increase a retailer's business sales. Have you ever focused on how odor entices shoppers to spend their money? The retail business has drastically changed in this century. It is something more than customer service or product quality. Nowadays, customers seek emotional experiences. Indian Naturals as a brand Indian Naturals' Kannauj-based perfumery works to make the signature scents for the customer who is looking to create a long-term memory for their customer. Pranav Kapoor, the sixth-generation perfumer running Indian Naturals, says that as consumers return to retail spaces with increasing confidence (and fewer masks as vaccination rates rise), brands, from décor to dining to destinations, are eager to entice those looking to spend their disposable incomes after more than a year indoors. The scent is one of the most powerful memory generators because it provides an instant recall of a location, whether it is a desti
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Location: Kannauj, Uttar Pradesh, India
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Benefits of Scent Marketing for Restaurants

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Perfume is the tool that helps you create a unique identity. When it comes to using scents in restaurants, they create a captivating dining atmosphere. It gives the customers an outstanding experience, exactly what they are looking for. Fragrance helps restaurants create moments that delight customers and exceed their expectations from the moment they enter your lobby. In this blog, we have mentioned some benefits of scent marketing in restaurants. Have a look: Increases Revenue Using scent in a restaurant is a lucrative financial move. The right smell encourages consumers. A study showed that 59% of consumers would spend more time if the store smelt good. The best fragrance directs the customers toward appetizers, entrees, or desserts to surprise the restaurant's sales. Make a brand. Brand recognition can be of a different kind, whether it is about the interior of the restaurant, food taste, or ambiance. When it comes to  scent marketing , it takes your business to a
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Location: Kannauj, Uttar Pradesh, India
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Fragrance: The new Trend Followed by Hotels

  Nowadays, each day a trend begins and changes after a few days. Do you know the hotel industry is also following the trend, whether it is in Mumbai or Delhi, and using scent marketing or fragrance to boost their business turnover, instead of looking at their interior and infrastructure renovation? The scent is something that gives freshness to our lives. And also, it is proved that smell, or fragrance, is the second thing that attracts people so much. This will help you to enhance the traveler’s experience; they will stay there for a long time. Here are some facts related to scent marketing and its evolution in this era. If you are in this business, you just need to know how to increase your guest satisfaction. Let’s have a look; Why do fragrances play a vital role in the hotel industry? It creates a first positive impression in their mind that pretends their long last experience. It is related to the guest's holiday memory. It helps to boost the guests’ consuming behavior,
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